In the closing days of 2025, legacy automaker Ford (F) rolled out a new tool designed to get cars repaired faster, a move that most would welcome. It was known as Uptime Assist, and reports note that it is starting to catch on more fully. But even as Ford offered a powerful new tool to dealerships, investors remained concerned. Ford shares dipped fractionally in Thursday afternoon’s trading.
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While Uptime Assist has not been in place for very long, it is producing some exciting results. Reports suggest that Uptime Assist has cut repair times by between 10% and 15%. This means time and money saved for customers, particularly those who own and manage fleets. Ford dealerships already carry out 35 million repairs a year as it is, so improvements of even seconds will save huge volumes of cumulative man-hours.
Ford is still pushing toward a goal of same-day customer repairs. Though it is not there yet, reports note it is closing in. One key feature allows dealerships to call for help from Ford itself, seeking additional technical support or parts ordering assistance. Ford is actively notified if a repair ever takes longer than two days.
The Renegades of Frunk
Those interested in getting a front trunk—a frunk—for their Mustang Mach-E will need to pay more for the privilege, reports note. A frunk is now an optional feature on the Mach-E, which will cost customers $495 to have included.
Ford decided to charge for it because, apparently, customers were not particularly interested in this block of empty space. Thus, Ford cut it as a standard feature, allowing it to stay as a paid option. Response to this notion has been mixed, with some wondering why they now need to pay to make a section of space that was really only usable for storage actually usable for storage.
Is Ford Stock a Good Buy Right Now?
Turning to Wall Street, analysts have a Hold consensus rating on F stock based on two Buys, 12 Holds and one Sell assigned in the past three months, as indicated by the graphic below. After a 55.33% rally in its share price over the past year, the average F price target of $13.88 per share implies 3.78% downside risk.
