Chinese EV maker NIO (NIO) is working on developing its own chips to improve its technology and profitability. CEO William Li said in an interview with Reuters that the company wants to rely less on suppliers like chipmaker Nvidia (NVDA), whose automotive chips have high profit margins. By making its own chips, NIO can integrate them better with its software, sensors, and AI systems, especially for features like advanced driver assistance.
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Forget margin or options. Here's how the pros trade NVDAAt the same time, Li admitted that building chips internally requires a significant upfront investment. However, he believes this could pay off later by reducing costs and improving margins. In addition, NIO has spun off its chip unit, called Shenji, into a separate company. This unit could also sell chips to other businesses in the future, which may create a new source of revenue.
Looking ahead, NIO sees its chip technology and vehicle operating system as key to competing on a global scale. Li said that controlling both hardware and software will be important for long-term success. He also highlighted the fast growth of China’s EV market as a major opportunity, especially in the premium segment. As a result, NIO is working to position itself as a global high-end brand by building more advanced and fully integrated technology.
Is NIO Stock a Good Buy?
Turning to Wall Street, analysts have a Moderate Buy consensus rating on NIO stock based on six Buys, two Holds, and one Sell assigned in the past three months, as indicated by the graphic below. Furthermore, the average NIO price target of $6.50 per share implies 4.3% upside potential.


