Sports betting giant DraftKings (DKNG) has entered a multi-year partnership with NBCUniversal, a subsidiary of media company Comcast (CMCSA). Under this deal, DKNG has secured exclusive advertising and digital sponsorship rights across NBCUniversal’s vast sports broadcasting network. The deal marks one of DraftKings’ largest media tie-ups to date.
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This partnership gives DraftKings access to NBCUniversal’s large audience and broad sports coverage. This is expected to boost DKNG’s presence and customer engagement, strengthening its position in the sports betting market.
Here’s What the Deal Includes
The deal will feature DraftKings in coverage of major sports leagues and events, including the NFL, PGA TOUR, Premier League, and NBA. It also covers premier events such as Super Bowl LX, NBA All-Star Weekend, and the 2026 FIFA World Cup (on Telemundo).
Further, DraftKings has gained exclusive digital sponsorship rights in categories such as online sports betting, iGaming, daily fantasy sports, online lottery products, and horse wagering. This exposure is expected to help enhance the company’s live betting capabilities.
DraftKings’ Chief Marketing Officer Stephanie Sherman said, “Our presence throughout NBCUniversal’s sports ecosystem will not only engage fans in powerful new ways but also augment our industry-leading live betting capabilities.”
It must be noted that DraftKings already has media deals with Warner Bros. Discovery (WBD) and Amazon’s (AMZN) Thursday Night Football. This new deal with NBCUniversal further strengthens its position in U.S. sports betting.
Is DKNG Stock a Good Buy?
Turning to Wall Street, analysts have a Strong Buy consensus rating on DKNG stock based on 25 Buys and two Holds assigned in the past three months. Further, the average DraftKings stock price target of $55.28 per share implies 29.99% upside potential.
