The Dow Jones (DJIA) is trading higher on Tuesday as U.S. shoppers pushed Cyber Week online sales to a record high of $44.2 billion, up by 7.7% year-over-year, according to an Adobe (ADBE) analytics report. Adobe had projected Cyber Week, which began on Thanksgiving and ended on Cyber Monday, would bring in $43.7 billion of online sales.
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Black Friday online sales grew by 9.3% to $11.8 billion, while Cyber Monday sales climbed 7.1% to $14.25 billion. Both days notched record-high sales, demonstrating the resilience of the U.S. consumer amid persistent inflation and the Trump administration’s tariffs.
U.S. Shoppers Increasingly Use AI to Shop
“Competitive and persistent deals throughout Cyber Week pushed consumers to shop earlier, creating an environment where Black Friday now challenges the dominance of Cyber Monday,” said Adobe Digital Insights lead analyst Vivek Pandya.
Americans are also adopting AI shopping tools at an accelerated pace. AI traffic to U.S. retail websites skyrocketed by 805% on Black Friday and 670% on Cyber Monday.
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