Dell Technologies (DELL) is increasing prices across its commercial product lines starting on Dec. 17.
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The price hikes come amid surging demand for Dell’s memory units in the global artificial intelligence (AI) race. In some cases, Dell computers will see their prices increase by hundreds of dollars. The commercial business refers to laptop and desktop computer sales to corporate clients rather than individuals.
The commercial business accounts for about 85% of Dell’s annual revenue in the Client Solutions Group, the division that sells laptops and personal computers (PCs). The company is one of the leading providers of computer hardware to U.S. companies large and small, and price hikes from Dell could have a ripple effect across industries.
Dell’s Price Hikes
Starting mid-December, the Dell Pro and Pro Max notebook and desktop computers with 32GB of memory will cost between $130 and $230 more, according to the planned price increases. The top-of-the-range 128GB memory on those computers will see prices rise by $520 to $765 per device.
Businesses that choose a laptop computer with 1 TB of storage will pay between $55 and $135 more for the device. The price increases also apply to AI laptops containing Nvidia’s (NVDA) Blackwell processors. AI laptops containing an Nvidia RTX PRO 500 Blackwell GPU with 6GB of memory will become $66 more expensive, and a 24GB GPU will cost $530 more, according to Dell.
Is DELL Stock a Buy?
The stock of Dell Technologies has a consensus Moderate Buy rating among 17 Wall Street analysts. That rating is based on 13 Buy, three Hold, and one Sell recommendations issued in the last three months. The average DELL price target of $168.00 implies 21.21% upside from current levels.
