Analysts at Swiss bank UBS (UBS) say Hoka and UGG footwear company Deckers Outdoor (DECK) is a “significantly underappreciated growth stock.”
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Jay Sole, a top four-star rated analyst, has raised UBS’ price target on DECK stock to $158 from $144 and reiterated a Buy rating on the shares. The Swiss bank sees a good opportunity to buy shares with Deckers Outdoor’s stock having declined 41% in 2025.
After years of strong outperformance, DECK stock has been one of the worst performers in the benchmark S&P 500 index this year. That company’s share price has declined on concerns about sales growth for its signature Hoka running shoes and UGG boots, as well as U.S. tariffs imposed on Asian nations such as China and Vietnam, where Deckers Outdoor does most of its manufacturing.
Other Bulls
UBS expects Deckers Outdoor’s earnings to continue surprising to the upside over the next couple of quarters due to continued strong sales of its Hoka sneakers. Analyst Jay Sole also anticipates that the UGG brand will perform better than many people expect. And UBS isn’t the only bank or brokerage to take a bullish view on DECK stock.
In recent weeks, analysts at Barclays Bank (BCS), Baird and Truist Financial (TFC) have each hiked their price targets on Deckers Outdoor’s stock and reiterated Buy ratings. Like UBS, the other firms see continued strong profits from Deckers Outdoor even if sales slow from their breakneck speed in recent years. DECK stock is currently trading at just under $120 per share.
Is DECK Stock a Buy?
The stock of Deckers Outdoor has a consensus Moderate Buy rating among 20 Wall Street analysts. That rating is based on 10 Buy, nine Hold, and one Sell recommendations issued in the last three months. The average DECK price target of $130.12 implies 8.77% upside from current levels.
