“Customers are Responding”: Ford Stock (NYSE:F) Notches Up on Mixed News

The battle for market share is never truly won, at least not for long. The good news there is that it is seldom lost for long either, a point not lost on legacy automaker Ford (F). In fact, the latest numbers suggest that it has gained on some fronts, but lost in others. Investors did the math on that and discovered they ultimately came out ahead. Thus, Ford shares were up fractionally in Wednesday afternoon’s trading.

The bad news proved a disaster for Ford. While until recently, Ford was the second-place holder in the electric vehicles (EV) stakes, the latest sales numbers proved that was no longer the case. Ford actually lost its number two slot to perhaps its biggest rival: General Motors (GM). In fact, Chevrolet electric vehicles are now only second to Tesla (TSLA) itself, the reports noted.

Tesla has not released its figures for May as yet, so the comparison does have some wiggle room in it as yet. But for now, Tesla has around 44% of the total United States electric vehicle market, having sold 128,100 such vehicles so far. That is actually more than every other competitor in the space has sold combined, noting there is a hefty space between first and second place. With GM selling 62,380 cars in that same time frame, and Ford putting up just 34,132, it is clear Ford is slipping when it comes to the electric vehicle space.

Gas is Still the Big Draw

However, there was better news when the issue of gas-powered vehicles came into play. Ford’s move to offer up employee pricing to everybody proved a prospect few could resist, and Ford’s May sales numbers—which we have already seen—proved quite effective.

A model-by-model breakdown offered surprising insights as well. For instance, one of Ford’s best sellers in May was a car about to be gone forever: the 2025 Escape. Sales were up 24%, hitting 17,395 units sold. The 2024 Explorer was also a brisk seller, with 20,504 units sold for a 23% increase. But by percentage, the winner seemed to be the Bronco Sport, as this newcomer found its sales shooting up 46%, selling 14,472 units.

Is Ford Stock a Good Buy Right Now?

Turning to Wall Street, analysts have a Hold consensus rating on F stock based on two Buys, 12 Holds and three Sells assigned in the past three months, as indicated by the graphic below. After a 12.25% loss in its share price over the past year, the average F price target of $9.71 per share implies 8.7% downside risk.

See more F analyst ratings

Disclosure