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ZJLD Issues Profit Warning as Baijiu Demand Softens and Inventory Cleanup Hits 2025 Results

Story Highlights
  • ZJLD expects 2025 revenue and profit to fall by more than half, blaming weaker baijiu demand and deliberate inventory reductions.
  • The company is expanding its Premier Retailers Alliance model and rural market penetration to restore growth and strengthen its 2026 foundation.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
ZJLD Issues Profit Warning as Baijiu Demand Softens and Inventory Cleanup Hits 2025 Results

Meet Samuel – Your Personal Investing Prophet

An update from ZJLD Group, Inc. ( (HK:6979) ) is now available.

ZJLD Group has warned that its 2025 revenue is expected to roughly halve to between RMB3.55 billion and RMB3.70 billion, with profit attributable to shareholders projected to drop by more than half amid a sharp decline in adjusted net profit. The downturn is mainly attributed to softened market demand for baijiu, especially in business and social banquet and gifting scenarios, as well as deliberate reductions in channel inventories in the second half of 2025.

In response, the company is doubling down on its Premier Retailers Alliance model, which it says has boosted sales, attracted higher-quality distributors, and enhanced brand awareness since mid-2025. ZJLD is also optimizing channel inventory, reallocating resources to market development and consumer engagement, and pushing deeper into county and rural markets and social occasions such as birthday and wedding banquets to rebuild growth momentum in 2026.

The most recent analyst rating on (HK:6979) stock is a Hold with a HK$9.00 price target. To see the full list of analyst forecasts on ZJLD Group, Inc. stock, see the HK:6979 Stock Forecast page.

More about ZJLD Group, Inc.

ZJLD Group Inc., incorporated in the Cayman Islands and listed in Hong Kong, operates in the Chinese baijiu liquor industry. The group focuses on the Zhen Jiu brand and targets consumption in business and social banquets, gifting occasions, and regional markets, particularly at premium and sub-premium price points in county-level and rural areas.

Average Trading Volume: 6,166,859

Technical Sentiment Signal: Strong Buy

Current Market Cap: HK$30.67B

For a thorough assessment of 6979 stock, go to TipRanks’ Stock Analysis page.

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