Yukiguni Maitake Launches ‘Mushroom Meat’ to Tackle Protein Crisis

An announcement from YUKIGUNI MAITAKE CO., LTD. ( (JP:1375) ) is now available.

Yukiguni Maitake Co., Ltd. is launching a new product line called ‘Mushroom Meat’ in Japan, starting February 18, 2025. This launch comes amid rising demand for alternative proteins due to the looming ‘protein crisis’ and environmental concerns. The new products include a series of ‘Eating sauces’ and a ‘Maitake Rice Mix with Mushroom Meat,’ all designed to offer a meat-like texture while being low in fat and sugar, and high in dietary fiber. This initiative is part of the company’s broader strategy to innovate within the mushroom industry and create new demand, positioning itself as a leader in mushroom-based alternatives.

More about YUKIGUNI MAITAKE CO., LTD.

YUKIGUNI MAITAKE CO., LTD. operates in the mushroom industry, focusing on products derived from mushrooms, particularly the ‘Yukiguni Maitake Kiwami.’ The company is known for developing innovative mushroom products, targeting the growing market for alternative protein sources.

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