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Yowie Group Wins Seasonal Licence for Iconic Australian Confectionery Brands

Story Highlights
  • Yowie secures three-year seasonal licence for Violet Crumble, Polly Waffle and FruChocs, targeting $6.5m sales.
  • Deal boosts Ernest Hillier factory utilisation, cost efficiency and local jobs, advancing Yowie’s integrated confectionery strategy.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Yowie Group Wins Seasonal Licence for Iconic Australian Confectionery Brands

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Yowie Group ( (AU:YOW) ) has shared an update.

Yowie Group has secured a three-year seasonal licensing agreement to manufacture and distribute a range of Violet Crumble, Polly Waffle and FruChocs chocolate and confectionery products across Australia and New Zealand from July 2026, targeting AUD$6.5 million in net sales over the term. The non-exclusive licence, which covers 16 seasonal product types focused on Easter and Christmas and distributed through major retail channels, is expected to significantly improve utilisation of Ernest Hillier’s upgraded Coburg North facility, enhance procurement scale and freight efficiencies, and support additional local employment, marking a meaningful step in Yowie’s strategy to build a vertically integrated, higher-margin confectionery platform leveraging heritage Australian brands.

More about Yowie Group

Yowie Group Limited is an Australian-based branded consumer products company focused on the development and licensing of confectionery and related consumer products. The company owns and manages intellectual property including the Yowie surprise-inside chocolate brand, and operates in-house manufacturing through Ernest Hillier alongside external distribution partnerships. Yowie is building a scalable confectionery platform that integrates manufacturing, brand partnerships and retail execution, with core markets in North America and Australia/New Zealand.

Technical Sentiment Signal: Sell

Current Market Cap: A$3.21M

For an in-depth examination of YOW stock, go to TipRanks’ Overview page.

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