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An announcement from Yougov plc ( (GB:YOU) ) is now available.
YouGov plc has disclosed that its Chief Finance Officer, Alex McIntosh, has increased his shareholding in the company through an automatic dividend reinvestment plan. On 15 December 2025, McIntosh acquired 31 ordinary shares at £2.55 each on the London Stock Exchange, bringing his total beneficial holding to 1,031 shares, equivalent to approximately 0.001% of YouGov’s issued share capital, a routine PDMR transaction that marginally strengthens insider alignment with shareholders.
The most recent analyst rating on (GB:YOU) stock is a Buy with a £289.00 price target. To see the full list of analyst forecasts on Yougov plc stock, see the GB:YOU Stock Forecast page.
Spark’s Take on GB:YOU Stock
According to Spark, TipRanks’ AI Analyst, GB:YOU is a Outperform.
Yougov plc’s overall stock score reflects strong financial performance and promising strategic initiatives highlighted in the earnings call. While technical indicators show mixed signals, the company’s valuation is reasonable, and its focus on innovation and AI integration positions it well for future growth. Geographic and sectoral challenges, along with increased leverage, are areas to watch.
To see Spark’s full report on GB:YOU stock, click here.
More about Yougov plc
YouGov plc is a global research data and analytics group specialising in online market research and real-time consumer insight. Operating across the US, the Americas, Europe, the Middle East, India and Asia Pacific, the company leverages a proprietary panel of millions of registered members in 64 countries and advanced technology platforms to deliver data-driven intelligence that supports better decision-making and competitive advantage for its clients. Its data is frequently cited by international media, reinforcing its position as one of the most quoted sources of market research worldwide.
Average Trading Volume: 825,735
Technical Sentiment Signal: Strong Sell
Current Market Cap: £300.5M
For a thorough assessment of YOU stock, go to TipRanks’ Stock Analysis page.