Yougov plc (GB:YOU) has released an update.
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YouGov PLC has announced the acquisition of Yabble, a New Zealand-based AI firm, enhancing its data analytics capabilities with advanced generative AI to offer cutting-edge audience insights. Yabble has been recognized for its innovative AI tools and is already trusted by Fortune 500 clients, now set to amplify YouGov’s data products. The deal, valued at £4.5 million, is structured as a mix of cash and earn-out, expanding YouGov’s market research leadership and its stock of ordinary shares on the AIM.
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