Youdao Inc Adr Class A ((DAO)) has held its Q4 earnings call. Read on for the main highlights of the call.
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Youdao’s latest earnings call struck an upbeat tone, underscoring solid top-line acceleration, record AI-driven subscription and marketing growth, and the company’s first full year of positive operating cash flow. Management acknowledged margin and device headwinds, but projected confidence that its AI-native strategy and diversified revenue base can sustain momentum into 2026.
Q4 Revenue Reaccelerates on Learning and Marketing Strength
Q4 2025 net revenues climbed 16.8% year over year to RMB 1.6 billion, powered by a return to growth in Learning Services and robust Online Marketing demand. The performance highlighted Youdao’s ability to reignite expansion in its core education offerings while leveraging its advertising network to capture incremental budgets.
Full-Year Results Show Steady Growth and Profit Upside
For 2025, total net revenues reached RMB 5.9 billion, up 5% from 2024, while operating profit jumped 48.7% to RMB 221.3 million. The combination of moderate revenue growth and outsized profit improvement signaled better operating leverage, even against a backdrop of mixed macro conditions.
First Full-Year Positive Operating Cash Flow Marks Milestone
Youdao delivered its first full-year net cash inflow from operating activities in 2025, generating RMB 55.2 million versus an outflow of RMB 67.9 million a year earlier. Q4 operating cash flow rose 16.4% to RMB 184.2 million, underscoring improving cash generation and a healthier financial foundation.
Learning Services Regain Momentum with Strong Retention
Learning Services posted Q4 net revenues of RMB 727.2 million, a 17.7% year-over-year increase, with digital content services contributing RMB 436.1 million, up 12.2%. Youdao Lingshi stood out, recording revenue growth above 40% and retention rates exceeding 75%, roughly five percentage points higher, suggesting rising user engagement.
AI Subscriptions Scale Rapidly Across New Use Cases
AI-driven subscriptions surpassed RMB 100 million in Q4, growing more than 80% year over year, and totaled around RMB 400 million for 2025 with annual growth above 50%. Products such as Scholar AI and AI simultaneous interpretation anchored this surge, illustrating strong demand for AI-powered learning and productivity tools.
Online Marketing Delivers High Growth Across Verticals
Online marketing revenues reached RMB 660.9 million in Q4, up 37.2% year over year, with full-year revenues rising 28.5% to RMB 2.5 billion. Gaming and AI app marketing each expanded around 50% in the quarter, while overseas KOL campaigns delivered revenue growth above 50%, reinforcing Youdao’s global marketing footprint.
Profitability Streak Continues Despite Near-Term Pressures
Q4 operating profit came in at RMB 60.2 million, marking the sixth straight quarter of operating profitability for the company. Management highlighted that operating profit expanded meaningfully for the full year, signaling durable improvements in cost discipline and business mix.
Product Innovation and Industry Recognition Support Brand
Youdao earned several industry accolades, including recognition as a benchmark education group and awards for outstanding AI products. It also launched new AI solutions such as English AI essay grading and the Youdao Lobster AI agent and partnered with Turnitin, moves aimed at deepening adoption of Scholar AI across institutions.
Smart Devices Face Structural Headwinds
Smart Devices remained a weak spot, with Q4 net revenues declining 26.6% year over year to RMB 176.5 million and full-year revenues falling 18.2% to RMB 739.6 million. The slump reflects softer demand for smart learning hardware, pushing Youdao to lean harder on software, content, and services for future growth.
Marketing Margins Squeezed by Client Mix and Acquisition
Online marketing gross margin fell to 27.8% in Q4 from 34.2% a year earlier, although it improved about two percentage points sequentially. Management attributed the compression to aggressive client acquisition, with roughly 30% of advertisers being new and a growing share of lower-margin customers onboarded.
Net Income Softens on Higher Operating Expenses
Net income attributable to ordinary shareholders slid to RMB 48.2 million in Q4 from RMB 83.0 million a year earlier, with non-GAAP net income dropping to RMB 58.7 million from RMB 99.8 million. The decline reflected rising operating expenses, which climbed to RMB 645.2 million from RMB 556.6 million, diluting bottom-line performance.
Operating Margin and Quarterly Profit Under Pressure
Q4 operating income margin narrowed to 3.8% from 6.3% a year ago, highlighting the cost impact of growth investments. While operating profit more than doubled quarter over quarter in Q4, it still fell 28.5% year over year, showing that near-term profitability remains sensitive to spending and mix shifts.
Full-Year Gross Profit Edge Lower Despite Growth
Total gross profit for 2025 was RMB 2.6 billion, slightly below RMB 2.7 billion in 2024, suggesting modest margin pressure even as revenues increased. This dynamic underscores the challenge of balancing rapid expansion in online marketing and AI services with the need to protect unit economics.
Guidance Points to Double-Digit Growth and AI-Led Expansion
Management’s 2026 outlook calls for a return to roughly double-digit year-over-year growth in Learning Services and continued acceleration in Online Marketing, aided by tools like AI Ad Placement Optimizer v2, iMagic Box, and programmatic ads. The company also aims to scale AI subscriptions, maintain high Lingshi retention, expand global KOL coverage, and grow both operating profit and cash flow through disciplined capital deployment.
Youdao’s earnings call painted a picture of a business leaning into AI and digital services to offset hardware softness and margin pressures. With strong growth in Learning Services, AI subscriptions, and online marketing plus improving cash generation, the company enters 2026 with constructive momentum, though investors will watch closely how management balances growth with profitability.

