Xtep Posts Modest Core Growth but Strong Saucony Momentum in Q1 2026

An update from Xtep International Holdings ( (HK:1368) ) is now available.

Xtep International Holdings reported that its core Xtep brand delivered low single-digit year-on-year retail sell-through growth in mainland China for the first quarter of 2026, with average retail discounts ranging from 25% to 30% and channel inventory turnover at around 4.5 months. The company also highlighted strong momentum at its Saucony business, which recorded more than 20% year-on-year retail sell-through growth over the same period, underscoring continued consumer demand for its premium running offerings despite a cautious retail environment.

The operational data for the quarter, though unaudited, suggest that Xtep’s core brand is experiencing modest growth while maintaining relatively stable inventory levels, which may help protect margins and reduce the risk of overstocking. In contrast, the robust performance of Saucony indicates a successful push into higher-end performance footwear, potentially enhancing Xtep’s brand portfolio mix and strengthening its competitive position in China’s sportswear and running segments.

The most recent analyst rating on (HK:1368) stock is a Buy with a HK$7.40 price target. To see the full list of analyst forecasts on Xtep International Holdings stock, see the HK:1368 Stock Forecast page.

More about Xtep International Holdings

Xtep International Holdings is a mainland China-focused sportswear company that designs, manufactures and sells athletic footwear, apparel and accessories. The group operates its core Xtep brand alongside international labels such as Saucony, distributing through both offline retail outlets and online channels across the Chinese market.

YTD Price Performance: -14.31%

Average Trading Volume: 10,533,802

Technical Sentiment Signal: Sell

Current Market Cap: HK$12.18B

For a thorough assessment of 1368 stock, go to TipRanks’ Stock Analysis page.