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Xponential Fitness Divests CycleBar and Rumble Brands

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Xponential Fitness Divests CycleBar and Rumble Brands

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Xponential Fitness ( (XPOF) ) just unveiled an update.

On July 28, 2025, Xponential Fitness announced the divestiture of its CycleBar and Rumble brands to Extraordinary Brands, LLC. This strategic move aligns with Xponential’s focus on prioritizing brands that enhance profitability and improve franchisee operations, growth, and member experience. The company will collaborate with Extraordinary Brands to ensure a smooth transition for CycleBar and Rumble franchisees, with Houlihan Lokey acting as the financial advisor for the transaction. The terms of the deal were not disclosed.

The most recent analyst rating on (XPOF) stock is a Buy with a $27.00 price target. To see the full list of analyst forecasts on Xponential Fitness stock, see the XPOF Stock Forecast page.

Spark’s Take on XPOF Stock

According to Spark, TipRanks’ AI Analyst, XPOF is a Neutral.

Xponential Fitness’s overall stock score is primarily driven by its financial challenges, despite moderate technical trends and recent positive corporate developments. The negative valuation due to profitability issues heavily impacts the score, with corporate events offering some positive outlook but not enough to offset financial weaknesses.

To see Spark’s full report on XPOF stock, click here.

More about Xponential Fitness

Xponential Fitness, Inc. is a leading global franchisor of boutique health and wellness brands. The company operates a diversified platform of six brands, including Club Pilates, StretchLab, YogaSix, Pure Barre, BFT, and Lindora, offering various fitness modalities such as Pilates, barre, stretching, strength training, metabolic health, and yoga. Xponential partners with franchisees and master franchisees to provide energetic and personalized workout experiences in studio locations across the U.S. and internationally, with expansion agreements in 49 U.S. states, Puerto Rico, and 30 additional countries.

Average Trading Volume: 712,531

Technical Sentiment Signal: Hold

Current Market Cap: $524M

For a thorough assessment of XPOF stock, go to TipRanks’ Stock Analysis page.

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