Xebra Brands Taps CPG Veteran for North American Growth

Xebra Brands Ltd. (TSE:XBRA) has released an update.

Xebra Brands Ltd., a pioneer in the cannabis industry, has announced the hiring of seasoned CPG executive Melise Panetta to spearhead the company’s expansion efforts in Mexico and the US. Panetta brings a solid track record from her senior roles at global giants like PepsiCo and SC Johnson, and a deep expertise in the cannabis market. She is set to leverage her extensive experience to grow Xebra Brands’ presence in North America, particularly by fostering strategic retail partnerships and developing comprehensive market strategies.

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