Wrap Technologies, Inc. ((WRAP)) has held its Q3 earnings call. Read on for the main highlights of the call.
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Wrap Technologies, Inc. recently held an earnings call that conveyed a generally positive sentiment, highlighting strong growth and successful transformation efforts. The company is making significant strides in expanding into new markets, although it faces some challenges related to policy dependency and international deals.
Strong Revenue Growth
The third quarter marked a notable achievement for Wrap Technologies, as it recorded the strongest revenue in the past two years, delivering $2 million in gross revenue. Impressively, 12% of this revenue was generated from subscription-based sales, indicating a successful shift towards recurring revenue streams.
Transformation and Diversification
Wrap Technologies is undergoing a significant transformation, transitioning from a device manufacturer to a provider of nonlethal response subscription solutions. This strategic pivot includes expansion into federal, defense, and international markets, positioning the company for future growth and diversification.
High Success Rate of BolaWrap
The BolaWrap 150 device has demonstrated a remarkable 92% field success rate, with no reported deaths, serious injuries, or lawsuits. This track record underscores its effectiveness as a nonlethal tool for law enforcement, enhancing its appeal to agencies seeking safer alternatives.
Expansion into New Markets
The company’s total addressable market now encompasses global public safety, defense, and homeland security sectors. Wrap Technologies is gaining significant international momentum, further expanding its footprint and potential customer base.
New Manufacturing and Training Facility
The establishment of a new facility in Norton, Virginia, is a cornerstone of the company’s “Made in America” production strategy. This facility serves as a hub for research and development, product demonstration, and training, supporting Wrap’s commitment to innovation and quality.
Dependency on Policy Changes
The adoption of BolaWrap is heavily reliant on policy reform and command-level support, which can vary and potentially slow down adoption rates. This dependency poses a challenge to the company’s growth trajectory.
Challenges in Chile
Despite ongoing efforts, Wrap Technologies has yet to secure a significant deal in Chile, with no definitive timeline in place. This highlights the complexities of international expansion and the need for strategic patience.
Fluctuating Workforce
The company’s workforce has experienced significant fluctuations, dropping to a low of 15 employees before ramping up again. This volatility reflects the dynamic nature of the company’s growth and operational adjustments.
Forward-Looking Guidance
Looking ahead, Wrap Technologies is focused on enhancing its core operations, with a strategic emphasis on expanding its nonlethal response ecosystem. This includes initiatives like Wrap Tactics, WrapVision, and WrapReality, alongside the new Merlin unmanned aerial payload. The company is also targeting the counter-UAS market, projected to exceed $15 billion by 2030, and is scaling its operations to support future growth.
In summary, Wrap Technologies, Inc.’s earnings call paints a picture of a company on the rise, with a positive outlook driven by strong revenue growth, strategic transformation, and expansion into new markets. While challenges remain, particularly in policy dependency and international deals, the company’s forward-looking strategies and innovations position it well for continued success.

