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WPP Plc Reports H1 2025 Earnings Amid Strategic Repositioning

WPP Plc Reports H1 2025 Earnings Amid Strategic Repositioning

Wpp Plc ( (WPP) ) has released its Q2 earnings. Here is a breakdown of the information Wpp Plc presented to its investors.

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WPP Plc is a leading global advertising and public relations company, specializing in media, technology, and AI-driven marketing solutions. The company operates in the communications services industry, offering a wide range of creative and media services to clients worldwide.

In its latest earnings report for the first half of 2025, WPP Plc reported a decline in revenue and operating profit, reflecting challenging market conditions and client spending pressures. The company has been focusing on repositioning its media segment and enhancing its data and AI capabilities to drive future growth.

Key financial metrics showed a reported revenue of £6,663 million, down 7.8% from the previous year, with a like-for-like decline of 2.4%. The operating profit also saw a significant drop, with a reported figure of £221 million, down 47.8%. The company has been actively investing in AI and data technologies, including the acquisition of InfoSum and the launch of Open Intelligence, to strengthen its competitive position.

Despite the current financial challenges, WPP remains committed to its strategic priorities, focusing on improving competitiveness, expanding its AI and data capabilities, and driving sustainable growth. The company has also announced a reduced interim dividend, allowing for strategic review and future capital allocation under the new CEO.

Looking ahead, WPP Plc anticipates continued pressure on revenue and profit margins but remains optimistic about its long-term growth prospects, driven by technological innovation and strategic investments in AI and data solutions.

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