Wheels Up Experience Announces Key Leadership Changes

Wheels Up Experience ( (UP) ) just unveiled an announcement.

On June 17, 2025, Wheels Up Experience Inc. announced key executive leadership changes to align its go-to-market strategy with customer needs. Mark Briffa was promoted to Chief Sales Officer, Meaghan Wells to Chief Growth Officer, and Kristen Lauria’s role as Chief Marketing Officer was expanded to include customer experience. David Harvey will transition to a senior advisor role through August 2025. These changes are part of Wheels Up’s transformation journey to enhance its customer-centric strategy and drive long-term growth.

Spark’s Take on UP Stock

According to Spark, TipRanks’ AI Analyst, UP is a Neutral.

The most significant factor impacting Wheels Up Experience’s stock score is its poor financial performance, characterized by declining revenues, negative profit margins, and high leverage. While technical indicators show some short-term recovery, valuation metrics remain unattractive due to negative profitability and no dividend yield. Corporate events provide slight optimism, with regained NYSE compliance and strategic proposal approvals, but are overshadowed by financial instability.

To see Spark’s full report on UP stock, click here.

More about Wheels Up Experience

Wheels Up is a leading provider of on-demand private aviation in the U.S., offering a diverse fleet and a global network of safety-vetted charter operators. The company provides charter and membership programs, as well as commercial travel benefits through a strategic partnership with Delta Air Lines. Additionally, Wheels Up offers freight, safety, security, and managed services to a variety of clients, including individuals and government organizations.

Average Trading Volume: 782,010

Technical Sentiment Signal: Sell

Current Market Cap: $957.5M

For a thorough assessment of UP stock, go to TipRanks’ Stock Analysis page.