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WH Smith ( (GB:SMWH) ) just unveiled an announcement.
WH Smith PLC has disclosed that non-executive director Helen Rose purchased 7,972 ordinary shares in the company on 8 January 2026. The shares were acquired on the London Stock Exchange at a price of £6.27 per share, signalling increased personal investment by a board member and underscoring alignment of director interests with those of shareholders.
The most recent analyst rating on (GB:SMWH) stock is a Hold with a £600.00 price target. To see the full list of analyst forecasts on WH Smith stock, see the GB:SMWH Stock Forecast page.
Spark’s Take on GB:SMWH Stock
According to Spark, TipRanks’ AI Analyst, GB:SMWH is a Neutral.
The score is held down primarily by weakened financial performance (revenue drop, margin compression, net loss) and a highly leveraged balance sheet, with bearish technicals reinforcing the near-term risk. Offsetting factors include resilient cash generation, a relatively high dividend yield, and FY26 guidance indicating a return to growth and improved profitability, though regulatory and North America execution risks remain meaningful.
To see Spark’s full report on GB:SMWH stock, click here.
More about WH Smith
WH Smith PLC is a UK-based retailer best known for its presence in travel hubs and high streets, selling books, newspapers, magazines, stationery and convenience products across domestic and international markets. The company operates through a mix of travel and high street formats, targeting passengers, commuters and general retail shoppers.
Average Trading Volume: 535,511
Technical Sentiment Signal: Sell
Current Market Cap: £781M
For a thorough assessment of SMWH stock, go to TipRanks’ Stock Analysis page.