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An update from WH Smith ( (GB:SMWH) ) is now available.
WH Smith has disclosed a series of share transactions by senior executives under its long-term incentive plans, in line with EU Market Abuse Regulation requirements. Group chief financial officer Max Izzard exercised 3,625 ordinary shares from the 2024 long-term incentive plan and subsequently sold 1,704 shares at £6.37 to cover tax and National Insurance obligations, while company secretary and legal director Ian Houghton exercised 40,035 shares under the 2020 award and sold 18,864 shares at £6.32. All transactions, conducted outside a trading venue on 23 December 2025, underline ongoing alignment of management remuneration with equity performance and provide investors with visibility into insider dealings at the retailer.
The most recent analyst rating on (GB:SMWH) stock is a Buy with a £800.00 price target. To see the full list of analyst forecasts on WH Smith stock, see the GB:SMWH Stock Forecast page.
Spark’s Take on GB:SMWH Stock
According to Spark, TipRanks’ AI Analyst, GB:SMWH is a Neutral.
WH Smith’s overall stock score is primarily influenced by its strong financial performance, which is offset by bearish technical indicators and a high valuation. The company’s high leverage and potential overvaluation are significant risks, while the lack of recent earnings call data and corporate events limits additional insights.
To see Spark’s full report on GB:SMWH stock, click here.
More about WH Smith
WH Smith is a UK-listed retail group best known for its network of news, books and convenience stores in travel hubs such as airports and railway stations, as well as on the high street. The company’s primary products include newspapers, magazines, books, stationery and travel essentials, serving both domestic shoppers and international travellers through a mix of travel-focused and high-street formats.
Average Trading Volume: 577,066
Technical Sentiment Signal: Sell
Current Market Cap: £787.8M
See more data about SMWH stock on TipRanks’ Stock Analysis page.

