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WH Smith ( (GB:SMWH) ) has provided an announcement.
WH Smith has disclosed that its Group Chief Financial Officer, Max Izzard, purchased 20,000 ordinary shares in the company at a price of £6.40 per share on 23 December 2025, with the trade executed on the London Stock Exchange. The transaction, reported under market abuse regulation disclosure rules, signals increased personal investment by a key executive and may be read by investors as a vote of confidence in the retailer’s prospects.
The most recent analyst rating on (GB:SMWH) stock is a Buy with a £800.00 price target. To see the full list of analyst forecasts on WH Smith stock, see the GB:SMWH Stock Forecast page.
Spark’s Take on GB:SMWH Stock
According to Spark, TipRanks’ AI Analyst, GB:SMWH is a Neutral.
WH Smith’s overall stock score is primarily influenced by its strong financial performance, which is offset by bearish technical indicators and a high valuation. The company’s high leverage and potential overvaluation are significant risks, while the lack of recent earnings call data and corporate events limits additional insights.
To see Spark’s full report on GB:SMWH stock, click here.
More about WH Smith
WH Smith PLC is a UK-based retailer best known for its network of stores in travel locations such as airports and railway stations, as well as on high streets, where it sells books, newspapers, magazines, stationery and convenience products to consumers and travellers.
Average Trading Volume: 577,066
Technical Sentiment Signal: Sell
Current Market Cap: £787.8M
See more data about SMWH stock on TipRanks’ Stock Analysis page.