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Vivenda Group S.p.A. ( (IT:VVG) ) just unveiled an update.
Vivenda Group S.p.A. has signed a contract with the Ministry of Infrastructure and Transport for a technical sponsorship project involving the restoration of nine historical public buildings across various Italian regions. The project, which will last about 24 months, will be fully funded by Vivenda through advertising revenues generated from selling advertising space on the scaffolding during the restoration. This initiative underscores Vivenda’s commitment to urban regeneration and sustainable technologies, as it will also utilize Airlite®, a photocatalytic paint that reduces air pollution, on the restored surfaces and advertising sheets. The project highlights Vivenda’s innovative approach to combining restoration with advertising, reinforcing its leadership in the sector.
More about Vivenda Group S.p.A.
Vivenda Group S.p.A., founded in Rome in 2006, is a prominent player in the Out Of Home Advertising (OOH) and Digital Out of Home Advertising (DOOH) sectors. The company specializes in large-scale advertising installations in unique and highly visible public locations. Operating through four main service lines, Vivenda focuses on OOH advertising, architecture through its subsidiary Vivenda Lavori S.r.l., legal and financial advertising, and real estate. The company is known for its ‘zero-cost’ sponsored restorations, a model that funds restoration projects through advertising revenues. Vivenda has expanded internationally with entities in Dubai and Barcelona, enhancing its presence in the OOH and sustainable building redevelopment sectors.
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