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Viva Wine Group Closes Majority Acquisition of Norway’s Alpha Brands

Story Highlights
  • Viva Wine Group has acquired 60 percent of Norway’s Alpha Brands for an initial 33 million NOK.
  • The deal bolsters Viva’s Norwegian presence and NoLo category exposure, consolidating Alpha Brands into its B2B segment.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Viva Wine Group Closes Majority Acquisition of Norway’s Alpha Brands

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Viva Wine Group AB ( (SE:VIVA) ) has shared an announcement.

Viva Wine Group AB has completed the acquisition of a 60 percent stake in Norwegian beverage company Alpha Brands through its subsidiary Norwegian Beverage Group AS, paying an initial 33 million NOK in cash financed via existing credit facilities, with a performance-based earn-out structure. The deal strengthens Viva Wine Group’s presence in Norway and expands its footprint in the fast-growing no- and low-alcohol (“NoLo”) beverage category, with Alpha Brands to be consolidated from February 2026 within the group’s B2B segment, signaling a continued strategic push into alternative beverage segments and geographic diversification.

The most recent analyst rating on (SE:VIVA) stock is a Hold with a SEK37.00 price target. To see the full list of analyst forecasts on Viva Wine Group AB stock, see the SE:VIVA Stock Forecast page.

More about Viva Wine Group AB

Viva Wine Group AB is a leading European wine group that develops, markets and sells a wide range of quality wines under its own and partner brands to monopoly markets, retailers, restaurants and consumers. Operating through multiple entrepreneurial subsidiaries and a decentralised business model, the Nasdaq Stockholm-listed company focuses on profitable growth, leveraging synergies and economies of scale and complementing its offering with strategic acquisitions.

Average Trading Volume: 17,554

Technical Sentiment Signal: Sell

Current Market Cap: SEK3.05B

Learn more about VIVA stock on TipRanks’ Stock Analysis page.

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