Viva Goods Forms Venture to Boost Greater China Presence

Viva China Holdings Limited (HK:0933) has released an update.

Viva Goods Company Limited is expanding its brand portfolio by forming a 50/50 joint venture with LionRock Capital Aspire (HK) Limited, which will focus on sales and marketing of ‘Haglöfs’ branded outdoor gear in Greater China. This strategic move is aimed at leveraging synergies with existing brands, enhancing the ‘Haglöfs’ brand presence in the region, and ultimately providing better returns for shareholders. The deal is categorized as a connected transaction at the subsidiary level but is exempt from reporting and approval requirements under the Hong Kong Listing Rules.

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