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Viva Goods Forecasts Return to Profit on Margin and Cost Overhaul

Story Highlights
  • Viva Goods expects to swing to at least HK$150 million profit in 2025, with adjusted EBITDA rising sharply.
  • The turnaround is driven by product repricing, cost restructuring, and tighter inventory controls, though figures remain preliminary.
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Viva Goods Forecasts Return to Profit on Margin and Cost Overhaul

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The latest update is out from Viva China Holdings Limited ( (HK:0933) ).

Viva Goods Company Limited expects a sharp turnaround for the year ending 31 December 2025, projecting at least HK$150 million in profit attributable to equity holders versus a loss a year earlier. The group also anticipates adjusted EBITDA of no less than HK$1.25 billion, compared with about HK$908.4 million in 2024, signalling a significant improvement in operating performance.

Management attributes the rebound mainly to product and pricing realignment aimed at capturing better margins, as well as operational efficiency and cost restructuring measures at both store and corporate levels. Stricter inventory management has also helped optimise stock levels and reduce holding costs, although the figures remain preliminary and unaudited, and investors are urged to exercise caution until final results are released.

More about Viva China Holdings Limited

Viva Goods Company Limited is a Hong Kong-listed consumer goods group active in branded products and retail operations. The company focuses on optimising its product assortment, retail network and operational efficiency to improve margins and profitability in competitive consumer markets.

Average Trading Volume: 2,429,895

Technical Sentiment Signal: Sell

Current Market Cap: HK$6.08B

Learn more about 0933 stock on TipRanks’ Stock Analysis page.

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