Vital Farms Expands Leadership Roles for Growth Strategy

Vital Farms ( (VITL) ) has provided an announcement.

On January 16, 2025, Vital Farms announced expanded roles for two senior leaders, Peter Pappas and Kathryn McKeon, effective from January 1, 2025. Pappas will now serve as Chief Sales Officer and President, Eggs, while McKeon will be Chief Marketing Officer and General Manager, Butter. These appointments are part of Vital Farms’ strategy to reach $1 billion in annual net revenue by 2027, with Pappas overseeing the eggs business and McKeon leading the marketing efforts for the butter business. The company aims to sustain strong growth and maintain its market leadership in ethically produced foods.

More about Vital Farms

Vital Farms, Inc., a Certified B Corporation, offers a range of ethically produced foods nationwide. Founded in 2007 in Austin, Texas, it has grown into a leading U.S. brand, particularly known for its pasture-raised eggs. The company collaborates with over 425 family farms, focusing on humane animal treatment and sustainable farming practices. Vital Farms prioritizes long-term benefits for stakeholders, including farmers, consumers, and the environment. Their products, including eggs, butter, and liquid whole eggs, are sold in approximately 24,000 stores nationwide.

YTD Price Performance: 9.86%

Average Trading Volume: 1,149,600

Technical Sentiment Consensus Rating: Sell

Current Market Cap: $1.84B

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