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Vipshop Holdings Reports Mixed Q2 2025 Results

Vipshop Holdings Reports Mixed Q2 2025 Results

Vipshop Holdings ( (VIPS) ) has released its Q2 earnings. Here is a breakdown of the information Vipshop Holdings presented to its investors.

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Vipshop Holdings Limited is a prominent online discount retailer in China, specializing in offering branded products at reduced prices. The company is known for its extensive customer base and partnerships with various brands.

In the second quarter of 2025, Vipshop reported a slight decline in total net revenues to RMB25.8 billion from RMB26.9 billion in the previous year. Despite this, the company saw a 1.7% increase in gross merchandise value (GMV), indicating a positive shift in sales momentum.

Key financial metrics showed mixed results, with gross profit slightly decreasing to RMB6.1 billion and net income attributable to shareholders falling to RMB1.5 billion. However, the company maintained a healthy non-GAAP net income of RMB2.1 billion. The number of active customers and total orders also saw a slight decline compared to the previous year.

Looking ahead, Vipshop’s management remains optimistic about returning to sustainable growth, focusing on enhancing customer engagement and operational efficiency. The company plans to continue its strategic initiatives and shareholder return commitments, positioning itself for long-term success.

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