Viaplay Deepens Allente Integration as Q4 Loss Widens but Guidance Holds

The latest announcement is out from Viaplay ( ($SE:VPLAY.B) ).

Viaplay Group reported fourth-quarter 2025 net sales of SEK 4,978m, a modest rise year-on-year, while operating income swung to a larger loss due to write-downs and negative associated company income. The consolidation of 100% of Allente from mid-November contributed SEK 578m in sales and SEK 31m in operating income, and management expects substantial cost synergies from the integration, despite continued pressure from legacy content agreements and structural decline in linear TV.

On a pro forma basis including Allente for the full year, core operations delivered SEK 21,494m in net sales and SEK 1,144m in EBITDA, in line with or above guidance, and the group forecasts stable organic revenue and EBITDA of SEK 1.0bn–1.4bn in 2026. The company is leaning on growth in streaming subscriptions and digital advertising to offset shrinking linear and DTH revenues, while new financing and a focus on cash generation are aimed at improving leverage and supporting a targeted double-digit EBITDA margin by 2028.

The most recent analyst rating on ($SE:VPLAY.B) stock is a Hold with a SEK1.50 price target. To see the full list of analyst forecasts on Viaplay stock, see the SE:VPLAY.B Stock Forecast page.

More about Viaplay

Viaplay Group AB is a Nordic media and entertainment company focused on streaming, pay TV and linear channels, with a strong presence in premium sports, local scripted content and international formats. Through its Viaplay streaming platform and the recently fully acquired Allente Group, it targets both direct-to-consumer and business-to-business customers across the region.

Average Trading Volume: 9,910,169

Technical Sentiment Signal: Buy

Current Market Cap: SEK5.11B

See more data about VPLAY.B stock on TipRanks’ Stock Analysis page.