Viad ( (VVI) ) has provided an update.
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Viad Corp is set to transform into a pure-play attractions and hospitality leader by selling its GES business to Truelink Capital for $535 million, with plans to rename itself Pursuit after the transaction. This strategic move allows Pursuit to focus on delivering high-growth hospitality experiences across iconic destinations, leveraging a proven Refresh, Build, Buy strategy. The company aims to capitalize on its enhanced balance sheet to drive substantial growth in the hospitality and attractions sector, positioning itself as a leader with irreplicable assets and unforgettable experiences.
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