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An update from Vera Bradley ( (VRA) ) is now available.
On October 29, 2025, Vera Bradley announced the appointment of Melinda Paraie as Chief Brand Officer, effective November 1, 2025. Paraie, who has a robust background in merchandising and brand management from her previous roles at Cath Kidston and Tapestry, Inc., is expected to play a crucial role in revitalizing Vera Bradley’s market position. Her appointment is seen as a strategic move to enhance product innovation and expand the brand’s market reach, leveraging her expertise to strengthen consumer engagement and drive growth.
The most recent analyst rating on (VRA) stock is a Hold with a $2.50 price target. To see the full list of analyst forecasts on Vera Bradley stock, see the VRA Stock Forecast page.
Spark’s Take on VRA Stock
According to Spark, TipRanks’ AI Analyst, VRA is a Neutral.
Vera Bradley’s overall stock score is primarily impacted by its weak financial performance and valuation challenges. While there are some positive technical indicators, the company’s significant revenue declines and financial losses, as highlighted in the earnings call, present ongoing challenges. The absence of corporate events further emphasizes the need for operational improvements.
To see Spark’s full report on VRA stock, click here.
More about Vera Bradley
Vera Bradley, based in Fort Wayne, Indiana, is a prominent designer of women’s handbags, luggage, travel items, fashion and home accessories, and unique gifts. Founded in 1982, the company is renowned for its innovative designs, iconic patterns, and vibrant colors, which resonate with women globally. Vera Bradley operates through two segments: Vera Bradley Direct, which includes sales through its stores and websites, and Vera Bradley Indirect, which involves sales to specialty retail locations and other channels.
Average Trading Volume: 202,870
Technical Sentiment Signal: Sell
Current Market Cap: $71.8M
For an in-depth examination of VRA stock, go to TipRanks’ Overview page.