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USANA Health ( (USNA) ) has issued an announcement.
USANA Health Sciences reported flat first-quarter 2026 net sales of $250 million versus a year earlier, but net earnings fell 20% to $7.5 million and diluted EPS declined to $0.41, reflecting margin and customer pressures across core operations. Core Nutritional net sales slipped 3% to $204 million with active customers down 12% year over year, and Hiya Health revenue and subscribers also contracted, although consolidated results showed sequential improvement and the company reiterated its full-year 2026 guidance.
Geographically, Greater China delivered 4% net sales growth to $123 million and strong sequential gains in customers, partly offsetting double-digit declines in North Asia, Southeast Asia Pacific, and the Americas and Europe. Rise Wellness emerged as a key growth driver with net sales surging 741% year over year to $14 million as its Protein Pop product expanded nationwide at Costco, helping reduce inventories and demonstrating the potential of USANA’s omnichannel strategy to diversify revenue and support its transformation despite ongoing customer attrition in legacy markets.
The most recent analyst rating on (USNA) stock is a Hold with a $39.00 price target. To see the full list of analyst forecasts on USANA Health stock, see the USNA Stock Forecast page.
Spark’s Take on USNA Stock
According to Spark, TipRanks’ AI Analyst, USNA is a Neutral.
USNA scores below average primarily due to weakened cash flow and sharply lower profitability despite a strong, low-leverage balance sheet. Technicals add downside pressure with the stock trading below major moving averages and negative momentum. Guidance and retail expansion plans provide some offset, but elevated inventory, margin mix pressure, and high tax-rate guidance constrain the overall score.
To see Spark’s full report on USNA stock, click here.
More about USANA Health
USANA Health Sciences, Inc. is a health and wellness company that is transitioning from a single-channel direct sales model into a diversified omnichannel platform. Its core nutritional segment focuses on dietary supplements and related products, while newer businesses Hiya Health and Rise Wellness extend its reach into subscription-based offerings and retail channels, including major warehouse retailers in the U.S. and abroad.
Average Trading Volume: 128,126
Technical Sentiment Signal: Strong Sell
Current Market Cap: $342.6M
For detailed information about USNA stock, go to TipRanks’ Stock Analysis page.

