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TVB Swings Back to Profit as Advertising and Digital Push Offset Mainland Slowdown

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TVB Swings Back to Profit as Advertising and Digital Push Offset Mainland Slowdown

Meet Samuel – Your Personal Investing Prophet

The latest announcement is out from Television Broadcasts Limited ( (HK:0511) ).

Television Broadcasts Limited reported a solid turnaround for 2025, with EBITDA rising to HK$365 million from HK$295 million and a swing to a HK$59 million profit attributable to shareholders after a HK$491 million loss in 2024, though the board again withheld a dividend. The group lifted advertising income on its dominant Hong Kong terrestrial channels by 15%, expanded its Greater Bay Area footprint, grew digital advertising revenue by 22% helped by a new ad-supported tier of myTV SUPER, experimented with AI-generated dramas, and cut total costs by 4.9% while preserving its leading audience share.

Despite softer market conditions in Hong Kong and weaker revenue from Chinese Mainland operations due to a smaller drama slate, the company benefited from strong corporate advertising demand and a threefold jump in contributions from its Greater Bay Area “B-roll” TV ad product. Flagship titles such as The Queen of News 2 and the debut of AI-driven micro-dramas supported content monetisation, underscoring TVB’s bid to modernise its production model and reinforce its competitive position across broadcast, digital and cross-border markets.

The most recent analyst rating on (HK:0511) stock is a Sell with a HK$3.00 price target. To see the full list of analyst forecasts on Television Broadcasts Limited stock, see the HK:0511 Stock Forecast page.

More about Television Broadcasts Limited

Television Broadcasts Limited is a Hong Kong-based Chinese-language media and entertainment group, operating four self-run terrestrial TV channels that command about 79% of local viewership and reach 4.9 million in-home viewers weekly. The company also runs extensive digital and social media assets, including the myTV SUPER streaming service, and targets audiences in Hong Kong, the Greater Bay Area and the broader Chinese Mainland through TV channels, co-produced dramas and online platforms.

Average Trading Volume: 715,263

Technical Sentiment Signal: Strong Sell

Current Market Cap: HK$1.27B

See more insights into 0511 stock on TipRanks’ Stock Analysis page.

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