TryHard Holdings Signs MoC to Launch ‘Star Party’ Joint Venture in Japan

TryHard Holdings Limited ( (THH) ) has issued an announcement.

On January 15, 2026, TryHard Holdings Limited signed a non-binding Memorandum of Cooperation with STAR PARTY HK LIMITED to explore forming a joint venture in Japan that would introduce and expand the Chinese “Star Party” entertainment and social space brand in the Japanese market. The contemplated venture, tentatively named Star Party Japan Investment Co., Ltd., would manage localized operations for the “星聚会” and “STAR PARTY” brands, with a proposed registered capital of ¥90 million and an equity split of 65% for STAR PARTY HK and 35% for TryHard, funded through equal cash contributions. While the structure, governance, IP licensing and profit-sharing mechanisms remain subject to further negotiation and definitive agreements, the move signals TryHard’s push to deepen its footprint in Japan’s lifestyle entertainment sector by partnering with a profitable, fast-expanding Chinese chain that already operates more than 600 “KTV+” social venues across over 100 cities in China, potentially enhancing TryHard’s strategic positioning if the joint venture is finalized.

More about TryHard Holdings Limited

TryHard Holdings Limited is a Japan-based lifestyle entertainment company listed on Nasdaq, whose core businesses include event curation, consultancy and management services, sub-leasing of entertainment venues, and ownership and operation of restaurants. Positioned at the intersection of creativity, technology and hospitality, the company focuses on delivering multi-sensory, immersive entertainment experiences and aims to redefine the entertainment landscape in Japan and potentially beyond.

Average Trading Volume: 217,766

Technical Sentiment Signal: Strong Buy

Current Market Cap: $1.6B

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