Trivago (TRVG) has released an update.
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Trivago, a global hotel search platform, reports a 9% decline in total revenue to €101.4 million in Q1 2024, attributed to softer bidding dynamics and performance marketing channel losses. Despite this, the company has seen growth in branded traffic volume following its AI-driven brand marketing campaigns. With an emphasis on quality traffic and conversions, Trivago anticipates advertiser reinvestment and aims for an Adjusted EBITDA close to breakeven for the full year.
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