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Tooru Refocuses on Core Wellness Brands as It Expands Retail Reach and Secures New Financing

Story Highlights
  • Tooru reports strong progress for Juvela, OAF and Pulsin, expanding retail reach despite short-term production disruption.
  • The group refines strategy by considering Market Rocket divestment and securing an expanded, extended Shawbrook facility for Juvela.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Tooru Refocuses on Core Wellness Brands as It Expands Retail Reach and Secures New Financing

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An announcement from RiverFort Global Opportunities Plc ( (GB:TOO) ) is now available.

Tooru plc reported a year of platform building following its reverse takeover in May 2025, highlighting strong progress across its key brands Juvela, OAF and Pulsin, including new retail wins with Tesco and a major expansion of Pulsin’s distribution in Co-op stores from 80 to 1,000 outlets. Despite short-term revenue disruption at Pulsin due to shifting production to a contract manufacturer after vacating its Gloucester factory, the Group expects the lost revenue to be recovered and notes that cost savings, combined operations with We Love Purely, and positive EBITDA underscore the brand’s growth potential. The company also announced the immediate departure of Matthew Peck from the Tooru board as it considers divesting non-core agency business Market Rocket to sharpen its focus on health and wellness challenger brands, while refinancing and extending Juvela’s debt facility with Shawbrook Bank to £3.9 million until 2030, including an extra £500,000 to support the OAF rollout, strengthening its balance sheet and funding for brand development.

More about RiverFort Global Opportunities Plc

Tooru plc is an AIM-listed company focused on the branded health and wellness sector, with a portfolio that includes gluten-free products under the Juvela and OAF brands and healthy snack bars and nutritional powders under the Pulsin and We Love Purely labels. The Group targets major UK grocery retailers and health-conscious consumers, positioning its challenger brands in mainstream supermarket chains such as Tesco and the Co-op.

Average Trading Volume: 11,470,022

Technical Sentiment Signal: Buy

Current Market Cap: £4.2M

Find detailed analytics on TOO stock on TipRanks’ Stock Analysis page.

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