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Tonies SE Celebrates Strong Q3 Earnings and Growth

Tonies SE Celebrates Strong Q3 Earnings and Growth

tonies SE Class A ((DE:TNIE)) has held its Q3 earnings call. Read on for the main highlights of the call.

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The recent earnings call for Tonies SE Class A was marked by a predominantly positive sentiment, with the company celebrating the successful launch of Toniebox 2, significant revenue growth, and robust global expansion. While there were minor criticisms about product features, these did not overshadow the overall optimistic outlook for the company.

Successful Launch of Toniebox 2

The launch of Toniebox 2 was a major highlight, representing the first significant innovation since 2016. This new product has opened up growth opportunities with new audiences and use cases. It has been well received, boasting a 4.6 average rating and high recommendation rates, indicating strong consumer satisfaction.

Record Revenue Growth

Tonies SE reported a remarkable revenue increase of over 52% in Q3, with year-to-date growth reaching 33%, totaling EUR 322 million. This growth was driven by all markets, with North America showing a 36% increase and the Rest of World segment surging by 80%.

Global Expansion and Brand Recognition

The company has expanded its reach to over 100 countries, achieving significant global media coverage with more than 1 billion impressions from the Toniebox 2 launch. The product’s success was further validated by winning the CES 2026 Best of Innovation Award.

Strong Strategic Partnerships

Tonies SE has strengthened its strategic partnerships, notably expanding its collaboration with Hasbro. This partnership will introduce iconic board games in new audio-first Tonieplay formats starting Q2 2026, highlighting the company’s commitment to growth through strategic alliances.

Growing International Revenue Share

The company’s international revenue share increased by 6 percentage points year-over-year to 59%, underscoring the success of its international expansion strategy.

Cable Length Criticism

Despite the overall positive reception, some customers criticized the short cable length of the Toniebox 2. This issue arose from regulatory requirements for 1+ certification, rather than cost-saving measures.

Temporary Shifts in Sales Patterns

The anticipation of the Toniebox 2 launch led to temporary shifts in sales patterns earlier in the year, affecting the share of Tonieboxes sold. However, this was expected and managed by the company.

Forward-Looking Guidance

Looking ahead, Tonies SE confirmed its full-year guidance, projecting over 25% growth in group revenue to exceed EUR 600 million, with an adjusted EBITDA margin between 6.5% and 8.5%. The company emphasized the strategic importance of the Toniebox 2 launch, noting its strong consumer response and resilience in the face of macroeconomic challenges, supported by sourcing flexibility and a strong pricing strategy.

In summary, the earnings call for Tonies SE Class A painted a positive picture of the company’s current performance and future prospects. With the successful launch of Toniebox 2, record revenue growth, and strategic global expansion, the company is well-positioned for continued success. Despite minor criticisms, the overall sentiment remains optimistic, with strong forward-looking guidance reinforcing confidence in the company’s trajectory.

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