Tongcheng Travel Extends Strategic Partnership with Tencent
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Tongcheng Travel Extends Strategic Partnership with Tencent

Tongcheng Travel Holdings Limited (HK:0780) has released an update.

Tongcheng Travel Holdings Limited is set to renew its strategic cooperation and marketing promotion framework agreement with Tencent Computer, enhancing their collaborative advertising and marketing efforts through July 2027. The extended partnership, subject to shareholder approval, follows the initial agreement expiring in July 2024 and aims to continue benefiting from Tencent’s traffic support services. The renewal will adhere to the Listing Rules, requiring reporting, annual review and independent shareholder approval due to Tencent’s status as a substantial shareholder.

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