TOHO to Absorb TOHO CINEMAS Membership Business and Launch Unified “TOHO-ONE” Service

Toho Co ( (JP:9602) ) just unveiled an announcement.

TOHO CO., LTD. will execute a simplified absorption-type company split to take over the Cine Mileage Card membership business from its wholly owned subsidiary TOHO CINEMAS, effective March 3, 2026. The transferred service will be integrated with other group membership offerings, such as TOHO Navi Serve, into a new unified membership platform called “TOHO-ONE,” scheduled to launch in March 2026 under the group’s revamped customer strategy. With an initial base of about 4 million members, equivalent to roughly 20% of Japan’s movie-going population, TOHO aims to expand “TOHO-ONE” to 10 million members by 2032 as part of its Medium-Term Plan 2028, positioning the group for growth through enhanced experiential value at theaters and expanded seamless digital services, while consolidating customer data and strengthening long-term engagement with its audience. The transaction will not affect TOHO’s capital structure, as no new shares or cash consideration will be issued and TOHO already holds all shares of TOHO CINEMAS, and the company expects no impediment to fulfilling obligations associated with the assumed assets and liabilities.

The most recent analyst rating on (JP:9602) stock is a Hold with a Yen9826.00 price target. To see the full list of analyst forecasts on Toho Co stock, see the JP:9602 Stock Forecast page.

More about Toho Co

TOHO CO., LTD. is a Japan-based entertainment company engaged in the production and distribution of films and other visual content, the production and staging of theatrical performances, as well as real estate leasing and related activities. Listed on the Prime Market of the Tokyo Stock Exchange and the Fukuoka Stock Exchange, TOHO is a leading player in Japan’s film and theater industry, leveraging its intellectual property and venue network to deliver both real and digital entertainment experiences.

Average Trading Volume: 654,001

Technical Sentiment Signal: Buy

Current Market Cap: Yen1295.4B

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