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Toho Co ( (JP:9602) ) just unveiled an announcement.
TOHO has approved a simplified absorption-type company split under which it will take over the Cine Mileage Card membership business from its wholly owned subsidiary TOHO CINEMAS. The move is aimed at integrating this cinema-focused loyalty program with other group membership services, including TOHO Navi Serve, into a new unified platform branded “TOHO-ONE,” to be launched in March 2026. Starting with roughly 4 million members—about 20% of Japan’s movie-going population—TOHO plans to use this restructuring to drive customer data integration and expand the membership base to 10 million by 2032, supporting its medium-term strategy of growth investment, enhanced in-theater experiences and stronger digital services that deepen long-term ties with audiences.
The most recent analyst rating on (JP:9602) stock is a Hold with a Yen9826.00 price target. To see the full list of analyst forecasts on Toho Co stock, see the JP:9602 Stock Forecast page.
More about Toho Co
TOHO CO., LTD. is a Japan-based entertainment group listed on the Prime Market of the Tokyo Stock Exchange and the Fukuoka Stock Exchange, best known for its film, theater and cinema-related businesses. Through its consolidated subsidiary TOHO CINEMAS, the company operates movie theaters and associated customer services, and is increasingly focusing on integrated membership and digital engagement across its film, theater and merchandise operations.
Average Trading Volume: 660,750
Technical Sentiment Signal: Buy
Current Market Cap: Yen1295.4B
For an in-depth examination of 9602 stock, go to TipRanks’ Overview page.