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Thryv Holdings Accelerates SaaS Growth Amid Revenue Shift

Story Highlights
  • In 2025, Thryv’s SaaS revenue jumped 34%, offsetting declines in legacy marketing services and lifting SaaS to over 62% of total revenue.
  • Improved profitability, stronger Q4 SaaS metrics, and rapid Marketing Center growth highlight Thryv’s pivot to an AI-enabled SMB platform strategy.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Thryv Holdings Accelerates SaaS Growth Amid Revenue Shift

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The latest announcement is out from Thryv Holdings ( (THRY) ).

Thryv Holdings reported that in 2025 its SaaS revenue grew 34.2% year over year to $461 million, helping lift SaaS to more than 62% of total revenue, even as consolidated revenue fell 4.7% to $785 million due to a steep 32.6% decline in Marketing Services revenue. The company posted full-year net income of $0.3 million versus a $74.2 million loss a year earlier, expanded SaaS adjusted EBITDA margin to 16.0%, and delivered strong Q4 2025 SaaS metrics, including a 15% rise in monthly ARPU and more than 50% growth in Marketing Center revenue, underscoring its shift toward an AI-enabled Thryv Platform aimed at helping small businesses market, sell and grow.

The most recent analyst rating on (THRY) stock is a Hold with a $7.00 price target. To see the full list of analyst forecasts on Thryv Holdings stock, see the THRY Stock Forecast page.

Spark’s Take on THRY Stock

According to Spark, TipRanks’ AI Analyst, THRY is a Neutral.

The score is driven by improving financial stability (very low leverage) and a solid earnings call backdrop (strong SaaS growth and raised EBITDA guidance), but is held back by weak technicals (below major moving averages with negative MACD) and cash flow pressure reflected in the TTM free cash flow decline.

To see Spark’s full report on THRY stock, click here.

More about Thryv Holdings

Thryv Holdings, Inc. is a Dallas-based provider of Thryv, a small business marketing and sales software platform that serves the SMB segment. The company has been transitioning away from legacy print and traditional marketing services toward a software-as-a-service model, positioning itself as a leading SMB software company with SaaS now representing more than 62% of total revenue.

Average Trading Volume: 970,751

Technical Sentiment Signal: Sell

Current Market Cap: $163.4M

Learn more about THRY stock on TipRanks’ Stock Analysis page.

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