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THG’s Myprotein Strikes Greencore Deal to Boost Protein Food-to-Go Presence

Story Highlights
  • Myprotein partners with Greencore to launch protein-rich food-to-go products in Sainsbury’s, expanding its offline retail reach.
  • The deal advances THG’s push to 100,000 retail doors, with licensed Myprotein sales targeted to rise from 43 million to over 60 million units in 2026.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
THG’s Myprotein Strikes Greencore Deal to Boost Protein Food-to-Go Presence

Meet Samuel – Your Personal Investing Prophet

The latest announcement is out from THG ( (GB:THG) ).

Myprotein, the flagship sports nutrition brand of THG Nutrition, has entered a strategic licensing partnership with convenience food producer Greencore to launch a range of protein-enriched salads and wraps for Sainsbury’s stores. The deal aims to broaden Myprotein’s offline footprint and extend its presence into high-frequency, food‑to‑go occasions beyond the gym and home.

The collaboration supports THG’s strategy to grow Myprotein’s offline and licensing reach to 100,000 retail doors, building on existing tie‑ups with Müller, Iceland and Jimmy’s Coffee that generated more than 43 million units sold into retail in 2025. Management expects the expanded partner network and rising demand for convenient, protein-rich, “clean” nutrition to help drive over 60 million licensed product sales in 2026, deepening the brand’s visibility in the fast-growing healthy convenience segment.

The most recent analyst rating on (GB:THG) stock is a Hold with a £38.00 price target. To see the full list of analyst forecasts on THG stock, see the GB:THG Stock Forecast page.

Spark’s Take on GB:THG Stock

According to Spark, TipRanks’ AI Analyst, GB:THG is a Neutral.

THG’s overall stock score reflects a mix of significant financial challenges and positive strategic developments. The financial performance is the most critical factor, with high leverage and ongoing losses weighing heavily. However, technical indicators and corporate events show positive momentum and strategic growth, providing a more optimistic outlook.

To see Spark’s full report on GB:THG stock, click here.

More about THG

THG PLC is a Manchester-based global e-commerce group operating through THG Beauty and THG Nutrition, anchored by flagship brands such as Lookfantastic, Dermstore, Cult Beauty and Myprotein. THG Beauty provides online routes to market for over 1,000 third-party brands, while THG Nutrition, led by Myprotein, spans multiple health and wellness categories sold direct-to-consumer and via offline partnerships worldwide.

Average Trading Volume: 4,097,762

Technical Sentiment Signal: Sell

Current Market Cap: £642.6M

Find detailed analytics on THG stock on TipRanks’ Stock Analysis page.

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