The MISSION Group Reports Strong 2024 Results and Strategic Progress

The Mission Group ( (GB:TMG) ) just unveiled an announcement.

The MISSION Group plc announced its final results for the year ended 31 December 2024, highlighting the successful completion of its Value Restoration Plan, which led to a significant improvement in profitability and a stronger balance sheet. The Group’s revenue increased by 2.1% to £75.9m from continuing operations, and headline operating profit rose by 20% to £7.9m. The disposal of non-core agencies, April Six and Pathfindr, contributed to a reduction in net bank debt from £15.4m to £9.5m. The company also initiated a share buyback program to return up to £1.5m to shareholders, reflecting a commitment to capital allocation and shareholder value. The Group’s strategic focus on client retention and new client wins, such as Mastercard and BNP Paribas, positions it for continued growth in 2025 despite macroeconomic uncertainties.

More about The Mission Group

The MISSION Group plc, known as The Brand Performance Group, operates in the digital marketing and specialist communications industry. It comprises top-tier agencies that deliver measurable, results-driven campaigns for business growth, focusing on strategic specialisms and global reach.

YTD Price Performance: 16.67%

Average Trading Volume: 146,352

Technical Sentiment Signal: Hold

Current Market Cap: £23.3M

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