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Telefônica Brasil Names Rodrigo Rossi Monari New CFO and Investor Relations Chief

Story Highlights
  • Telefônica Brasil appointed Rodrigo Rossi Monari as CFO and Investor Relations Officer effective April 2, 2026.
  • Outgoing finance chief David Melcon Sanchez-Friera departs April 2, 2026 for Virgin Media O2 UK, marking a coordinated leadership transition within the Telefónica group.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Telefônica Brasil Names Rodrigo Rossi Monari New CFO and Investor Relations Chief

Meet Samuel – Your Personal Investing Prophet

Telefonica Brasil ( (VIV) ) just unveiled an update.

Telefônica Brasil announced on March 27, 2026 that its board of directors has appointed Rodrigo Rossi Monari as Chief Financial and Investor Relations Officer, with his term set to begin on April 2, 2026 and run until after the 2028 annual general meeting. The move follows the decision by current CFO and Investor Relations Officer David Melcon Sanchez-Friera to step down on April 2, 2026 to take on new responsibilities as Chief Financial Officer at Virgin Media O2 UK, reflecting an internally coordinated leadership transition within the Telefónica group that maintains continuity in the company’s financial and capital markets stewardship.

The board expressed formal appreciation for Sanchez-Friera’s contributions through April 1, 2026 and extended best wishes to Monari as he assumes the dual finance and investor relations role. While no strategic shifts were detailed, the appointment underscores Telefônica Brasil’s effort to ensure a smooth handover in a critical executive position, which is likely to be closely watched by investors given its importance for financial policy, disclosure practices, and engagement with the market.

The most recent analyst rating on (VIV) stock is a Hold with a $16.00 price target. To see the full list of analyst forecasts on Telefonica Brasil stock, see the VIV Stock Forecast page.

Spark’s Take on VIV Stock

According to Spark, TipRanks’ AI Analyst, VIV is a Outperform.

The score is driven primarily by solid financial fundamentals (notably strong cash generation) and a constructive earnings-call outlook focused on cash conversion and shareholder returns. Technicals are supportive but overbought, and valuation is the main drag due to a relatively high P/E versus a moderate dividend yield.

To see Spark’s full report on VIV stock, click here.

More about Telefonica Brasil

Telefônica Brasil S.A., which trades as VIVT3 on B3 and VIV on the NYSE, is a major Brazilian telecommunications operator. The company provides mobile and fixed-line voice, data, and broadband services, positioning itself as a key player in Brazil’s telecom and digital services market and serving a broad base of retail and corporate customers nationwide.

Average Trading Volume: 939,334

Technical Sentiment Signal: Buy

Current Market Cap: $24.64B

Learn more about VIV stock on TipRanks’ Stock Analysis page.

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