Telefônica Brasil Expands in Smartphone Accessories with Samauma Acquisition

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Telefônica Brasil Expands in Smartphone Accessories with Samauma Acquisition

Telefonica Brasil ( (VIV) ) has issued an update.

On March 18, 2025, Telefônica Brasil announced that its subsidiary, Terra Networks Brasil Ltda., has entered into an agreement to acquire Samauma Brands Comércio, Importação e Exportação de Eletro-eletrônicos Ltda. for up to R$80 million. Samauma, known for its ‘i2GO’ brand, specializes in smartphone and electronic accessories and has a strong market presence with over 20,000 points of sale. This acquisition aligns with Telefônica Brasil’s strategy to enhance its position in the smartphone accessories market, complementing its existing OVVI brand and aiming to meet evolving consumer demands.

More about Telefonica Brasil

Telefônica Brasil S.A. operates in the telecommunications industry, providing a range of services including mobile and fixed-line telephony, broadband, and digital services. The company is focused on expanding its market presence in the accessories segment for smartphones and electronic devices, leveraging its existing brand OVVI.

YTD Price Performance: 21.57%

Average Trading Volume: 893,325

Technical Sentiment Consensus Rating: Sell

Current Market Cap: $14.64B

Learn more about VIV stock on TipRanks’ Stock Analysis page.

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