Super Retail Group Posts Record First-Half Sales but Promotions Pressure Margins

Super Retail Group Limited ( (AU:SUL) ) has shared an update.

Super Retail Group reported another record first-half sales performance for FY26, with group revenue expected to reach about $2.2 billion and normalised profit before tax forecast between $172 million and $175 million. Like-for-like sales rose 2.5% across the group, led by strong growth at Macpac and solid gains at Supercheap Auto and Rebel, while BCF lagged due to weather-related softness in key fishing and marine categories. Management highlighted that elevated promotional activity, particularly at Rebel, weighed on gross margins and profit, and noted higher costs tied to an active store rollout and refurbishment program. Group and unallocated costs were also affected by duplication expenses from a new Victorian distribution centre and a new HR and payroll platform, both due to go live in the second half, while the group ended the period with no drawn bank debt and a positive cash balance, underscoring a robust balance sheet heading into the remainder of the financial year.

The most recent analyst rating on (AU:SUL) stock is a Buy with a A$17.90 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.

More about Super Retail Group Limited

Super Retail Group Limited is an Australian-listed retail group operating well-known specialty chains including Supercheap Auto, Rebel, BCF and Macpac. The company focuses on automotive parts and accessories, sporting goods, outdoor leisure and camping, and outdoor apparel and equipment, targeting consumers across the auto, sports, and outdoor adventure markets.

Average Trading Volume: 421,767

Technical Sentiment Signal: Buy

Current Market Cap: A$3.55B

For a thorough assessment of SUL stock, go to TipRanks’ Stock Analysis page.