Sunrise Prioritizes Existing Customers With New Sunrise Rewards Loyalty Program

Sunrise Communications AG Class A ( (CH:SUNN) ) has provided an update.

Sunrise has launched Sunrise Rewards, a new loyalty program that prioritizes existing customers by improving offers the longer they stay and the more products they use, reversing the industry norm of favoring new-customer discounts. The scheme introduces a points-based currency, integrates the popular Sunrise Moments experiences, and is being rolled out via a soft launch before a broader campaign.

Customers with eligible mobile, internet, home security, device, bundle, or streaming subscriptions can register for Sunrise Rewards, earn points on monthly bills, and redeem them for premium services, devices, experiences, and shopping or streaming benefits. The program features Silver, Gold, and Platinum status tiers with escalating perks, including premium support and exclusive ‘money-can’t-buy’ experiences, while the My Sunrise portal becomes a central marketplace for personalized offers.

In parallel, Sunrise is expanding access to streaming services by allowing subscriptions such as Netflix, Disney+, and sports platforms to be taken out not only with combined internet and TV products but also with standalone mobile or home security lines, all benefiting from loyalty-based advantages. Management frames this strategic shift toward rewarding loyalty as a way to enhance customer satisfaction, increase the value of the customer base, and support growth in a market where price-led new-customer acquisition is losing effectiveness.

The most recent analyst rating on (CH:SUNN) stock is a Sell with a CHF42.00 price target. To see the full list of analyst forecasts on Sunrise Communications AG Class A stock, see the CH:SUNN Stock Forecast page.

More about Sunrise Communications AG Class A

Sunrise Communications AG Class A is a Swiss premium telecommunications provider offering mobile, internet, TV, and home security services, alongside device financing and digital add-ons such as streaming subscriptions. The company targets customers seeking high-quality connectivity and bundled services, positioning itself in the upper market segment where service, innovation, and customer experience are key differentiators over price.

YTD Price Performance: 7.69%

Average Trading Volume: 337,643

Technical Sentiment Signal: Strong Buy

Current Market Cap: CHF3.33B

For detailed information about SUNN stock, go to TipRanks’ Stock Analysis page.