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Sunrise Posts Solid Q1 as Loyalty Push and AI Deal Underpin 2026 Outlook

Story Highlights
  • Sunrise delivered stable Q1 revenue with higher profitability, modest mobile growth, lower capex and improved operating cash generation despite a larger net loss.
  • New loyalty programme and an exclusive Swiss AI partnership aim to bolster customer stickiness, strengthen B2B positioning and support Sunrise’s reaffirmed 2026 guidance and dividend plan.
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Sunrise Posts Solid Q1 as Loyalty Push and AI Deal Underpin 2026 Outlook

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Sunrise Communications AG Class A ( (CH:SUNN) ) just unveiled an announcement.

Sunrise Communications reported a seasonally muted but solid first quarter, with stable revenue and higher adjusted EBITDAaL despite a wider net loss. Mobile postpaid subscriptions grew by 10,000 and internet losses narrowed, while lower capital expenditure improved operating cash generation even as operating cash flow declined on working-capital movements.

The group is laying groundwork for growth with the launch of its Sunrise Rewards loyalty programme targeting existing customers and an exclusive AI-focused B2B partnership with PHOENIQS, reinforcing its premium positioning and appeal to regulated industries. Management confirmed full-year 2026 guidance, including largely stable revenue, about CHF 1 billion in adjusted EBITDAaL, reduced investment intensity and a higher tax-efficient dividend to be paid in 2027.

The most recent analyst rating on (CH:SUNN) stock is a Sell with a CHF42.00 price target. To see the full list of analyst forecasts on Sunrise Communications AG Class A stock, see the CH:SUNN Stock Forecast page.

More about Sunrise Communications AG Class A

Sunrise Communications AG is a Swiss telecommunications provider offering mobile, internet and TV services to private and business customers. The company focuses on premium network quality, converged fixed-mobile offerings and enterprise solutions, including tailored services for large corporations, SMEs and the public sector in its domestic Swiss market.

Average Trading Volume: 307,864

Technical Sentiment Signal: Strong Buy

Current Market Cap: CHF3.35B

Learn more about SUNN stock on TipRanks’ Stock Analysis page.

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