Splash Beverage Plans Medterra CBD Merger to Refocus Strategy

Splash Beverage Group ( (SBEV) ) has shared an update.

On March 5, 2026, Splash Beverage Group announced it had signed a non-binding letter of intent to merge with Medterra CBD, a profitable, federally compliant cannabinoid wellness company that generated more than $52 million in revenue in fiscal 2025 and serves over 2 million customers in the U.S. and abroad. The proposed deal would transform Splash into a cannabinoid-focused wellness platform, expand its brand portfolio and operating scale, and is expected to bring Medterra CEO J.P. Larsen onto the combined company’s board, though completion remains subject to definitive agreements, regulatory approvals, and shareholder consent.

Management framed the move as a strategic realignment timed to anticipated U.S. regulatory shifts, including evolving federal policy on hemp and CBD and a CMS-evaluated CBD pilot that could eventually open reimbursed healthcare channels. By pairing Splash’s public markets access with Medterra’s established infrastructure and compliance record, the companies aim to position themselves for potential industry growth and a larger total addressable market, while acknowledging that regulatory and transaction risks could affect the outcome and benefits of the combination.

The most recent analyst rating on (SBEV) stock is a Hold with a $0.66 price target. To see the full list of analyst forecasts on Splash Beverage Group stock, see the SBEV Stock Forecast page.

Spark’s Take on SBEV Stock

According to Spark, TipRanks’ AI Analyst, SBEV is a Neutral.

The score is held down primarily by very weak financial performance (sharp TTM revenue contraction, negative gross profit, large losses, and ongoing cash burn). Technicals also remain unfavorable with the stock below longer-term moving averages and a negative MACD. Valuation is constrained by losses and no dividend, while the recent positive distribution/branding event offers some upside but is not large enough to offset the core financial and trend risks.

To see Spark’s full report on SBEV stock, click here.

More about Splash Beverage Group

Splash Beverage Group, Inc., listed on the NYSE American, is repositioning itself as a growth-oriented public platform focused on cannabinoid wellness and regulated consumer health. The company aims to build a scalable “house of brands” model in federally compliant hemp and CBD products, targeting category leadership in the emerging cannabinoid wellness market.

Average Trading Volume: 954,096

Technical Sentiment Signal: Sell

Current Market Cap: $2.07M

See more data about SBEV stock on TipRanks’ Stock Analysis page.