Southern Cross Media Names Rohan Lund as New CEO to Drive Digital Transformation

The latest update is out from Southern Cross Media Group Limited ( (AU:SXL) ).

Southern Cross Media Group has appointed experienced media and digital executive Rohan Lund as its new Managing Director and Chief Executive Officer, effective 1 May 2026, following his recent tenure as a non‑executive director. Lund brings a track record of leading large‑scale transformation at NRMA and senior roles at Foxtel, Seven West Media, Yahoo!7 and Singtel Optus, positioning him to drive Southern Cross’s next phase of digital and operational change.

The board highlighted Lund’s experience in technology‑enabled transformation, culture and long‑term value creation, while he signalled a focus on accelerating digital initiatives and strengthening performance across the group’s TV, audio, digital and publishing assets. Interim Executive Chairman Heith Mackay‑Cruise will revert to a non‑executive chairman role upon Lund’s commencement, with the new CEO’s remuneration package structured around significant short‑ and long‑term incentive opportunities linked to performance from FY27.

The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.70 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.

More about Southern Cross Media Group Limited

Southern Cross Media Group is one of Australia’s most prominent media companies, with a market‑leading presence across broadcast television, radio, publishing and digital platforms. Its portfolio includes the Seven Network and channels 7two, 7mate, 7flix and 7Bravo, 7plus, 7NEWS.com.au, LiSTNR, the Hit and Triple M radio networks, The Nightly, The West Australian, The Sunday Times and PerthNow.

Average Trading Volume: 749,188

Technical Sentiment Signal: Strong Sell

Current Market Cap: A$272.9M

Learn more about SXL stock on TipRanks’ Stock Analysis page.